Audience
Anyone about to click Upgrade
Vendors surface upgrade CTAs the moment you skim a soft limit banner. That banner is not a P&L review.
Before you move from Free → Plus, Individual → Team, or Pro → Business, open the usage panel and answer three questions: (1) How many active seats hit >70% of the included quota last month? (2) Was the spike a one-off launch week or a steady baseline? (3) Did idle seats still sit on the invoice?
ChatGPT: check messages / GPT-4-class usage per member, not org-wide vanity totals. Cursor: check request or agent pools — dual-pool plans hide which pool actually burned. Copilot: check premium request meters if your org enabled them; autocomplete alone rarely justifies the next tier.
If two people burn the meter and eight barely open the tab, upgrade those two (or give them a stronger tool) instead of lifting the whole org. If usage is bursty around releases, buy a month of headroom, not an annual plan.
Print the last 30 days of meters into the same doc as the upgrade quote. If finance cannot see the chart next to the price, you are guessing.